Can You Survive Google's Jagger Update?
January 9, 2010 by admin
Filed under Uncategorized
Google recently carried out a major update on its ranking algorithm, dubbed "Jagger" by the SEO community. Many webmasters have been left scratching their heads, wondering why their websites are no longer appearing for search terms they previously ranked well for and gained traffic from. So what can you do in the aftermath of “Jagger”, and how can you safeguard yourself from future updates? First, a little bit of history. What is a Google algorithm update? Historically, there have been a series of code-named algorithm updates that have resulted in large drops in traffic for sites, such as Florida, Gladys, and Bourbon. These updates have seen seemingly fine websites take a hammering and Jagger has been no different. So what happened? It's still too early to ascertain exactly what has happened, as the update is still in progress and will take a little longer to settle. Webmasters that are feeling the pinch have complained that they are losing business specifically due to the loss of traffic from Google rankings.
Think of the other search engines that can provide quality traffic. With some effort MSN and Yahoo! can both send targeted visitors to your site, with MSN in particular being easier to optimise for competitive terms and statistically proven to send converting traffic to your site. Ask Jeeves has emerged as the 4th most popular search engine and is also worth keeping an eye on. Look for websites relevant to yours that you could advertise on. Many websites get much of their converting traffic directly from well placed links on other sites, and if your profits from these sales are larger than the cost of advertising then it will definitely be a worthwhile investment. Think of sites that complement yours rather than those that provide similar services when looking for these opportunities.
Consider a Pay-Per-Click campaign. Some people turn their nose up at having to pay for traffic, but consider the ROI of your campaign rather than the initial cost. If you can strike the right balance between your cost per click and conversion rate then this method can turn out to be highly profitable. With PPC, you’re not at the mercy of algorithm updates. And think of the manpower costs associated with optimisation for organic results before considering them “free”.The Jagger update has been ongoing since mid-October and is still being finalised, so it is still too early to speculate about what has been targeted and why. But the lessons of Jagger are as clear as the Florida update back in November 2003. Don’t put all of your eggs in the Google basket!
The author is an seo consultant who provides IT services and web hosting at http://www.aplus.net.nz/
Top 5 ways to get Inbound Links
December 24, 2009 by admin
Filed under Uncategorized
Before we get down to business, I have to tell you this very important detail: don’t start promoting your site until it has some content – it’s unlikely that you’ll get good results when you promote an empty site!
1. Directory submissions – this is a very important step for a new site, because this is probably how search engines will first find you. What you will need:
* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.
* an email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.
* a list of seo-friendly directories.
2. Reciprocal links (link exchanges) – I personally don’t use this method anymore because it’s too much work and there are not enough rewards! Link exchanges used to be a very powerful method in the beggining of Google and PageRank, but not anymore. This doesn’t mean that reciprocal links don’t work anymore, it’s just that they’re not that important anymore.
3. Reprint rights articles (submitting articles to article directories) – this is one of my favorite methods of obtaining backlinks: it requires little time, it’s free and you can (possibly) get a lot of return on your investment! Writing articles gives you perfect control over the enviroment your links are in, and even a little control over the site where your article resides (considering the fact that webmasters usually post only articles that have the same topic as their site). Writing articles of high quality will ensure that your articles will be posted on many sites – a good article will get you a good number of backlinks!
4. Buying links – in my opinion, if you are not an expert in search engine optimization you should not try buying links to improve your rankings. There are a lot of factors to take into account when looking to buy links: theme of the site, the traffic that the page or site gets, whether that traffic is from natural and sustained (not from PPC, traffic exchanges or such methods), PR, anchor text and many more!
5. Link baiting is one of the most powerful method of online promotion, but this should be used only when your site is a little bit older and stable – getting a lot of links in a short time span can actually hurt your site.
The author is an roofing specialist whose latest ecommerce is selling contact lenses online and providing online piano lessons.
Top Search Engine Rankings & The 7 Dirtiest Tricks SEO Consultants Will Tell You
December 24, 2009 by admin
Filed under Uncategorized
The important thing about SEO and how to Improve Search Engine Rankings is to produce a profitable benefit to a business. It’s not just about producing traffic; even though many believe it is.
Dirty Trick 1: They tell you to invest all your advertising resources into SEO.
Yes… SEO can deliver an unbelievable return on your investment but you must understand that Search Engines change. One minute you are on the top of Google while the next you are nowhere to be found. A wise man once said “Own multiple streams of income”. If something happens to one you have several others to fall back on.
Dirty Trick 2: Search engine optimisation is getting your home page at the top.
Keep in mind that every single page of your web site is a likely asset and should be optimised for the particular subject (key word) you are describing. Utilising altered meta tags, keywords, title tags, H1 tags for each web page helps both users and search engines.
Dirty Trick 3: We will enter your web site to 2,327 search engines.
There is no point having the best add in the middle of nowhere… Google, Yahoo and Bing are more than enough.
Dirty Trick 4: Get your web site optimised for just $1,900.
This is totally unrealistic to expect good honest work from a professional SEO company for such a fee.
The thing to understand is SEO is a long-term project base on an intelligent and well planned strategy. If the price seems too good to be true… well you know the the rest
Dirty Trick 5: It’s a trade secret so we can’t tell you what we are doing.
Crap, crap, crap… There really isn’t a whole lot of “trade secret” information to SEO… Rather one learns over years the same as any other trade profession. Should a person tell you they can’t tell you their trade secrets, it’s probably because they don’t know what they are doing.
Dirty Trick 6: We know someone at Google.
It’s Incredible I still hear this nonsense… I also know a guy at Energy Australia but I still pay for electricity bills.
Dirty Trick 7: Using tricks with keywords
Generating compelling and useful content will influence your website more than any other factors. It’s important you recognise how to use your industry terms, main keywords and most searched keywords.
And here’s the kicker… Comprehending the difference between fashionable keywords and keywords that a buying customer will most likely use to find you will make a big difference to your bottom line.
Example: The top 10 result for the key word “wedding” would create far less buying customers to your website compared to the key word “wedding cars” if you own a wedding car company.
Get hold of a free curse valued at $597 that reveals how to own a highly profitable website, click on Search Engine Marketing Placement and make the changes needed today.
Affiliate Marketing and Product Creation Part 8 of 13
November 24, 2009 by admin
Filed under Affiliate marketing
Jeff Johnson’s http://www.UndergroundConfessions.com Affiliate Marketing and Product Creation Part 8 of 13
Related to: internet marketing
jeff johnson
affiliate marketing
super affiliate
SEO
search engine optimization
affiliate
internet affiliate marketing
underground confessions
internet advertising
internet marketing online
search engine optimization
search engine marketing
search engine ranking
increase search engine traffic
improve search engine placement
search engine optimisation
search engine rank
search engine rankings
higher search engine placement
improve search engine ranking
higher search engine ranks
better search engine placement
online marketing
email marketing
internet marketing strategy (more)
Duration : 0:9:36
Affiliate Marketing and Product Creation Part 10 of 13
November 23, 2009 by admin
Filed under Affiliate marketing
Jeff Johnson’s http://www.UndergroundConfessions.com Affiliate Marketing and Product Creation Part 10 of 13
Related to: internet marketing
jeff johnson
affiliate marketing
super affiliate
SEO
search engine optimization
affiliate
internet affiliate marketing
underground confessions
internet advertising
internet marketing online
search engine optimization
search engine marketing
search engine ranking
increase search engine traffic
improve search engine placement
search engine optimisation
search engine rank
search engine rankings
higher search engine placement
improve search engine ranking
higher search engine ranks
better search engine placement
online marketing
email marketing
internet marketing strategy (more)
Duration : 0:9:36
Affiliate Marketing and Product Creation Part 1 of 13
November 22, 2009 by admin
Filed under Affiliate marketing
Jeff Johnson’s http://www.UndergroundConfessions.com Affiliate Marketing and Product Creation Part 1 of 13
Related to: internet marketing
jeff johnson
affiliate marketing
super affiliate
SEO
search engine optimization
affiliate
internet affiliate marketing
underground confessions
internet advertising
internet marketing online
search engine optimization
search engine marketing
search engine ranking
increase search engine traffic
improve search engine placement
search engine optimisation
search engine rank
search engine rankings
higher search engine placement
improve search engine ranking
higher search engine ranks
better search engine placement
online marketing
email marketing
internet marketing strategy
Duration : 0:9:55
Affiliate Marketing and Product Creation Part 7 of 13
November 22, 2009 by admin
Filed under Affiliate marketing
Jeff Johnson’s http://www.UndergroundConfessions.com Affiliate Marketing and Product Creation Part 7 of 13
Related to: internet marketing
jeff johnson
affiliate marketing
super affiliate
SEO
search engine optimization
affiliate
internet affiliate marketing
underground confessions
internet advertising
internet marketing online
search engine optimization
search engine marketing
search engine ranking
increase search engine traffic
improve search engine placement
search engine optimisation
search engine rank
search engine rankings
higher search engine placement
improve search engine ranking
higher search engine ranks
better search engine placement
online marketing
email marketing
internet marketing strategy (more)
Duration : 0:9:15
Part 7 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
November 20, 2009 by admin
Filed under Internet Marketing
http://www.UnderGroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Duration : 0:5:36
$3.5 Million With Google Adsense & Internet Marketing
November 17, 2009 by admin
Filed under Internet Marketing
http://www.billmcintosh.com
Take a look at my AdSense earnings for 2007. I’ll share with you my Google adsense tax reporting documents for 2007 so you can see what is possible for making money with online marketing.
Go sign up on my site and I’ll help you with marketing your business and its free! http://www.billmcintosh.com
Duration : 0:4:30
Part 1 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
November 17, 2009 by admin
Filed under Internet Marketing
http://www.UndergroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Duration : 0:8:48
