High PageRank Still Does Matter Significantly

Not many weeks ago, WebProNews ran a report concerning Google removing PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the leading search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she expounded. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” At the moment, PageRank has been taken out of Google WebMaster Tools  but it still shows up in the Google Toolbar.

I don’t know why Google advises that we must not be obsessed on the figures reflected in PageRank when it’s unmistakable to all that most of us lean on these numbers when gauging the  results of our search engine optimization and marketing strategies and given that a majority recognize the concept that a high PR results in added popularity for a site then, Page Rank should be given considerable weight when evaluating our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ disclosed in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, pointed out the results of  gaining high PR ratings on  web  companies, and I  feel that  a majority of  what he mentioned  were insightful, to say the least.

Titus Hoskins argue about the result of a top page rank saying that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this potential client respect emanate from? It is borne out of their respect of Google indeed. Titus Hoskins examined the  credibility and brand identification Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an online marketer, Hoskins is utterly surprised by how Google impacts the online community. Regarding this he stated, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins continued, “Google is the king of online search and no other search engine even comes close to Google.”

I interpret that to signify that if Google, gives a web-based business a high PR, then  look ahead to Google’s impact to have a positive effect on  the number of purchase from that site. So how can we prevent these  online businesses from assigning such a big to Google PageRank statistics?

“Regardless of what Google wants to happen,” wrote Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” He sums up how people see PageRank as something that,  “still wields tremendous influence and power” and  universally,  this comprehension  has  remained true up until  now. “By default, PageRank is Google’s opinion of your site,” Hoskins stressed. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

 

I think that contrary to what Google has said I am still of the opinion that there is a reason to apply Google’s PageRank feature. I agree with the authors quoted above, and intend to continue to use Google’s PageRank in my evaluation of my own SEO efforts as well as other people’s.

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